Imagined in New York … Created in Glasgow
Lost Apparel is a lifestyle-based fashion brand crafted by its owners. Originally a dream discussed in a bar in New York’s Williamsburg area, the brand was later born in the pair’s home town of Glasgow.
With a like minded outlook towards fashion, art, music and travel the owners set about creating a fashion brand that encompasses their passions and offered an expression of their interests.
Originally focused solely on creating unique t-shirt designs, exponential growth in the brand’s, so far, short life has seen brand extensions into other fashion pieces.
Now in it’s second year Lost is evolving quickly, building on a loyal customer base we are focused on establishing ourselves as one of the UK’s leading independent fashion brands!
Always Be Ready For An Adventure!